Established Game Studio
Are you a strategic marketer with a passion for the games industry? A Product Marketing Manager is sought to drive game success by developing and executing comprehensive product marketing strategies for this established game studio with an impressive track record.
Responsibilities:
- Develop and implement product marketing plans to drive awareness, engagement, and monetization
- Conduct market research, competitive analysis, and user segmentation to identify target audiences and market trends.
- Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and product performance.
- Lead go-to-market planning and execution for new game launches, expansions, and updates, ensuring successful product launches and maximum player adoption.
- Provide market insights and recommendations to the product development team to guide feature prioritization and innovation.
- Stay up-to-date with industry trends and emerging technologies to anticipate market changes and leverage new opportunities.
Requirements:
- 10 years + experience in product marketing within the games industry.
- Proven track record of developing and executing successful product marketing campaigns.
- Strong analytical skills and ability to derive insights from data to drive informed marketing decisions.
- Excellent communication and presentation skills.
- Creative thinking and ability to generate innovative marketing ideas.
