Lifestyle App | Performance Marketing | Millions of DAU
A leading mobile lifestyle app is seeking a User Acquisition Manager to lead growth and scale their user base. The app helps users improve daily habits, wellness, and overall lifestyle, reaching millions of active users globally.
Key Responsibilities:
- Plan, launch, and optimise paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads.
- Monitor and analyse KPIs such as CPI, CPA, and LTV to inform strategy.
- Test creatives, ad formats, and messaging to drive higher engagement and conversion.
- Collaborate with internal teams to refine audience targeting and maximise ROI.
- Manage campaign budgets and scale high-performing channels efficiently.
Requirements:
- 2–5 years of mobile user acquisition experience, ideally on lifestyle apps.
- Proven track record with paid social, UAC, and other mobile performance channels.
- Strong analytical skills and experience using UA/analytics tools.
- Creative mindset with experience testing and optimising campaigns.
Benefits:
- Private healthcare coverage
- Wellness benefits
- Free snacks and coffee
- Competitive salary
This role offers the opportunity to directly shape growth for a single, high-impact lifestyle app in a flexible and collaborative environment.
Location: London