Mobile Games | Free-to-Play | Live Operations
A fast-growing mobile performance marketing company is looking for a User Acquisition Manager to help drive growth across a portfolio of consumer subscription apps. Working in a data-led environment, you’ll take ownership of acquisition campaigns across multiple channels and markets, with plenty of scope to test, learn and scale. You’ll manage campaigns from strategy through to optimisation, working closely with creative, product and analytics teams to improve acquisition efficiency and lifetime value. You’ll be expected to look beyond headline CPI and ROAS, using cohort performance, retention and LTV insights to understand what is really driving sustainable growth.
Requirements
- 3+ years’ experience in mobile user acquisition or performance marketing
- Strong hands-on experience with Meta, Google Ads and/or other major acquisition platforms
- Experience managing significant paid media budgets across multiple markets
- Strong understanding of attribution, cohort analysis, ROAS, CAC and LTV
- Commercial mindset with strong problem-solving skills
Benefits & Environment
- Private medical cover with additional wellbeing support
- Enhanced parental leave and generous holiday allowance
- Home-office equipment and hybrid, flexible working arrangements
- Quarterly team activities
You’ll be joining a team where experimentation is part of the job, not a quarterly exercise — with the freedom to test ideas, learn quickly and see the commercial impact of your decisions.
Location: UK