Large Game Publisher
A Product Marketing Manager is sought to drive the go-to-market strategy execute campaigns that elevate games’ visibility, drive user acquisition, and enhance player engagement for an exciting new mobile title.
As Product Marketing Manager, you will collaborate closely with the development, creative, and performance marketing teams to ensure the successful launch of new titles and features. You will own the product positioning, messaging, and overall marketing strategy for our games, from concept to post-launch.
Key Responsibilities:
- Develop and execute go-to-market strategies for game launches.
- Define product positioning, target audience, and key messaging.
- Manage cross-functional teams to ensure successful and timely launches.
- Analyze market trends, user feedback, and competitive positioning to optimise marketing strategies.
- Track and report on campaign performance, iterating on strategies for continuous improvement.
Requirements:
- 3+ years experience in product marketing within the mobile games
- Strong understanding of branding, player engagement and user acquisition
- Excellent communication and project management skills
